George Clooney had been a brand ambassador for Nespresso for almost a decade when he appeared in his first American TV commercial for the brand last winter. “I’ve been working with Nespresso internationally for nine years,” Clooney said in a statement around the time of the commercial’s release. “Nespresso and I have a shared commitment to sustainability, most recently helping to rebuild coffee farms in South Sudan. They are an incredibly responsible company, and I am excited to expand my partnership with them into the U.S.” Americans are almost unfamiliar with a certain type of superstar shilling for brands, and Clooney’s ambassadorship for Nespresso offers up a more organic image: Clooney isn’t just doing this for the check, we’re supposed to think, he really believes in this.
Not all brand ambassador programs rely on celebrity cosigns, but at their best, this type of marketing feels natural, like a real person is passionate about a company or a product and is just sharing the news with the world. It’s no surprise then that college campuses are ripe for brands pushing their wares. And as internships have taken hold of the early careers of young people around the country, it’s no surprise that students are willing to work for free. But, similar to internships, brand ambassador programs are good for students too, providing resume-friendly work experience and networking opportunities.
With all that in mind, here are five brand ambassador program examples that would be a great fit for an enterprising college student.
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